We Turn Your Work Into Booked Jobs
You're great at the work. We make sure customers find you.
San Diego based marketing for home service businesses: social media, content, advertising, web design, and branding.
Built for Southern California service businesses.
- Custom Homes & ADUs
- Remodeling
- Hardscape
- Pools
- Roofing
- GCs
- Other Home Services
Start with the foundation. Grow with the right system.
Some businesses just need their work shown properly online. Others are ready to push harder with content, ads, and social. Either way, the process is the same, and it stays clear.
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Find the Gaps
We go through what you’ve got, find the gaps, and show you what’s working and what isn’t.
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Build What Matters First
For some businesses that’s a real website, photography, and a complete Google profile. For others it’s social media, branding, and ads. We fix the foundation first, then build on top of it.
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Launch Cleanly
We put it all live with clear calls to action, strong local positioning, and tracking, so you can see exactly what is bringing in more customers.
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Keep Improving
We keep tuning the system around one goal: more booked jobs. Each month we’re transparent about what’s working and only push what’s actually moving the needle.
You’ll know who’s doing the work.
Handing your marketing to someone new isn’t easy, especially when you built your reputation yourself. We get that. Here’s what we see all the time: a business does great work, runs on word of mouth, and does fine for years. Then the competition grows, customers start looking you up before they call, and the best worker in the area loses jobs to whoever shows up better on a screen.
Outposting is here to fix that. We get you seen so you can keep running things the way you always have. A better website, a stronger local presence, and a reputation that shows up where people are searching, without wasting your money or putting an account manager between us. You work directly with a real person who’s local and gets what service businesses are up against.
Shane Van Rickley · Founder -
Southern California Based
Built here, working here. We know your market and the customers you’re trying to reach.
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Month-to-Month Plans
No long-term contracts. Stay because the work’s good, not because you’re stuck.
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Direct founder access
You have a direct line to the person responsible for the strategy, the work, and the outcome.
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Clear communication
You see what we’re doing, why it matters, and how it connects to booked jobs.
Pick what you need. Or let us handle the whole system.
Content and social are at the core of how we get home service businesses noticed and trusted. Every other service — ads, brand, website — builds on that same foundation.
Social Media
Social is our lead offer. Customers trust people they recognize, so we get your face, your crew, and your work in front of the people who are about to need you. The goal is a feed that feels like word of mouth: real jobs, real proof, the kind of content that makes people pick you before they even call.
Photo & Video
We come out and film your work ourselves. No outside vendors, no stock footage, no recycled clips. You already have the jobs, the crew, the trucks, and the reputation — we capture it properly and turn it into content you can use across social, your website, ads, your Google profile, and your sales materials.
Paid Ads
We run Google Ads, Local Services Ads, Facebook, Instagram, and YouTube campaigns built to bring in real calls, inquiries, and booked jobs. No empty clicks. Just ads tied to actual business growth — and built on top of the content we already made for you.
Brand Identity
Your truck, shirt, business card, sign, and website all say something about your business. We help make sure they say the right thing, so every piece of your presence — online and in person — feels like the same company customers already trust.
Websites
When customers do go looking, your site has to back up everything they already saw on social. We build custom websites that show your work, display your reviews, explain your services, and make it easy for people to choose you. Websites are one piece of the system — not the whole thing.
Not sure where you fit?
Let's figure it out together. The first call is just a conversation. No pitch, no pressure, no commitment.
Let's build what your business actually needs.
Every home service business is different. We don't run packaged plans — we tailor the work to your market, your goals, and what is actually moving the needle. A short call is the fastest way to figure out the right next step.
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Where you are now
Your current setup, what is working, and what is leaking opportunity.
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Where you are trying to grow
The kind of customers, jobs, and market position you actually want.
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The best next move
Whether that is content, ads, brand, a website refresh, or none of the above yet.
Free. No pitch, no pressure, no commitment. Worst case, you walk away with a clearer picture of what your business actually needs.
Book a free call Most calls booked within 24 hours.Commonly asked questions
What if I already have a website?
We audit it first. If it is doing its job, we do not rebuild it just to rebuild it.
Sometimes the right move is a full rebuild. Other times, the smarter move is tightening the message, improving service pages, updating photos, fixing the mobile layout, strengthening local SEO, or making the site better at turning visitors into calls.
Are your websites custom built?
Yes, completely. Every site we build starts from scratch, designed around your company, your market, and the customers you're trying to win.
No templates, no swapped-out names, no cookie-cutter layouts. It's built to look like you and convert the people you're after.
Do I own my website?
Yes. Every site we build is yours. Your domain is registered in your name, so the web address is always yours, and the build itself belongs to your business — not to us.
If you ever move on or stop working with us, the site is still yours. We hand it over and you can keep it running anywhere you like. The structure of how that ownership transfers and whether ongoing care is part of it is something we tailor on the call.
How is this different from a lead gen agency?
We are not here to sell you a list of leads or chase traffic for the sake of traffic.
We build the foundation that helps a good business get found, understood, trusted, and contacted. That can include your website, messaging, service pages, Google presence, social content, paid campaigns, photos, videos, and the trust signals customers look for before they reach out.
The goal is not mass inquiries. The goal is legitimate, high-intent inquiries, more qualified calls, and booked work you can actually track.
Do service businesses really need social media?
For many service businesses, yes. But only when there is something real to show.
Social media works best when it highlights your work, your team, your process, your standards, and the way you operate. It gives people a reason to recognize your business before they need you, and trust you faster when they do. It is the closest thing to word of mouth you can build online.
That does not mean every owner needs to be on camera every day. The right approach depends on the business. Sometimes that means jobsite photos, project videos, team content, customer education, or simple proof of work posts. The goal is not to become Instagram famous. The goal is to show customers exactly what they can expect before they call.
Can you guarantee specific results?
We do not make empty promises like a guaranteed number of leads or calls. Those numbers can be misleading, especially when the leads are low quality, outside your service area, not serious, or not a good fit for your business.
Our focus is building the foundation and marketing system that helps better customers find you, trust you, and contact you. That includes your website, social media, messaging, service pages, Google presence, paid campaigns, and reporting.
What areas do you serve?
We are focused on local service businesses throughout Southern California.
We believe business owners should be able to talk to a real person who understands their market, their customers, and the kind of work they do. Your project should not feel like it is being passed around behind the scenes or handled by people with no connection to your business.
Our focus is helping local service businesses build trust, look more professional, and bring in better opportunities within the communities they serve.
Let's figure out what's next.
The first call is simple. We learn about your business, where you are now, and what you're trying to grow into. If we can help, we'll tell you how. If not, we'll tell you that too.